Arani Silk Saree

(Ministry of Textiles)

WHAT

Arani Silk Saree produced on handloom is of high quality and in good demand.

• Arani is a town in Tiruvanamalai district in Tamil Nadu.
• The silks from the town of Arani in Tiruvannamalai are equally famous as the Kanjivaram.
• The sarees are woven with mulberry silk in warp and weft, with or without too much Zari.
• The highlight of an Arani pattu is the “thazamboo” border motif.

HANDLOOM MARKETING FACILITY SCHEME

• The government of India is implementing a Handloom Marketing Assistance (HMA)scheme, for providing marketing facilities to all the handloom products including Arani Silk.
• The scheme is a component of the National Handloom Development Programme (NHDP).
• The scheme will provide a marketing platform to the handloom weavers/organizations to sell their products directly to the consumers.
• Under the scheme, financial assistance is provided to National Level Handloom Organisations.
• Central Silk Board through the Silk Mark Organisation of India is organizing “Silk Mark Expo” in various towns and cities.
• Silk Mark Expos provide an excellent platform to promote silk products of different silk clusters of India including the Arani cluster.

Source: PIB

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