Aadi Mahotsav

(Ministry of Tribal Affairs)

WHAT

Aadi Mahotsav (National Tribal Festival), a joint initiative of the Ministry of Tribal Affairs & Tribal Cooperative Marketing Development Federation of India (TRIFED) begins at Polo Ground, Leh-Ladakh on 17 August 2019.

• It is a 9-day event.

 

THEME

The theme of the festival is: “A celebration of the spirit of Tribal Craft, Culture and Commerce”. TRIFED essentially is to play the role of a ‘Service provider’ & ‘Market Developer’.

 

HIGHLIGHTS

• The tribal ministry is committed to the overall development of tribal people across the country.
• Committed to providing benefits of government schemes.
• The Government plans to setup 3000 Van Dhan Vikas Kendras (VDVK) across the country in 2019-20.
• The products of Tribal artisans are being marketed all over the country through 104 retail outlets run by TRIBES India and to 190 countries across the country through Amazon.

 

Van Dhan Vikas Karyakram is an initiative targeting livelihood generation for tribal population by harnessing the wealth of forest i.e. Van Dhan. The programme aims to tap into the traditional knowledge and skill sets of tribal people by adding technology and Information Technology for upgradation of output at each stage and to convert the tribal wisdom into a remunerative economic activity.

 

 

FIRST OF ITS KIND

It is the first of its kind event in Leh-Ladakh. More than 160 Tribal artisans from more than 20 states are expected.

 

JABRO DANCE and SPAWO DANCE

At the inaugural event on Aadi Mahotsav (National Tribal Festival) at Polo ground in Leh-Ladhak, two reputed local cultural troupes presenting Ladakhi folk dances.

The troupes performed Jabro Dance – a nomadic dance and song of people inhabiting eastern Ladakh and Spawo dance, a heroic song and dance associated with a legendary hero of the Himalayan region called K’sar.

 

TRIBAL ARTISAN MELA

The Tribal Artisan Mela (TAM) has been organized during the event for livelihood generation of tribal artisans of Ladakh.

• Range of Products includes Food and Forest Produces and Artisans and craftsmanship products.
• Tribal Textiles from Rajasthan, Maharashtra, Odisha, West Bengal
• Tribal Jewellery from Himachal Pradesh, Madhya Pradesh and North East
• Metal craft from Chhattisgarh
• Tribal Paintings like Gond art from Madhya Pradesh, Warli art from Maharashtra
• Black pottery from Manipur
• Naturals and Organic products from Uttarakhand, Madhya Pradesh and Karnataka

 

AADIVASI

• The Adivasi way of life is guided by primal truths, eternal values and a natural simplicity.
• The greatness of the tribes lies in this that they have managed to retain the primal skills, the natural simplicity.
• This quality gives their arts and crafts a timeless appeal.
• The crudest tribal handicraft instantly touches a primal instinct in all of us. This is particularly true of tribal music and dance.

 

Source: PIB

 

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