Project SURE ‘Sustainable Resolution’

(Ministry of Textiles)

WHAT

Union Textiles Minister launches Project SURE on Sustainable Fashion Day.  SURE stands for ‘Sustainable Resolution’.

• SURE is a  firm commitment from the industry to move towards fashion that contributes to a clean environment.
• The project SURE is a commitment by India’s apparel industry to set a sustainable pathway for the Indian fashion industry.
• The project has been launched by the union Textiles Ministry, along with Clothing Manufacturers Association of India (CMAI); United Nations in India; and IMG Reliance.

 

PROJECT SURE

The five-point Sustainable Resolution is as follows:

1. Develop a complete understanding of the environmental impact of the garments being currently produced by our brand.
2. Develop a sustainable sourcing policy for consistently prioritizing and utilizing certified raw materials that have a positive impact on the environment.
3. Make the right decisions about how, where, and what we source across the value chain by selecting sustainable and renewable materials and processes and ensuring their traceability.
4. Communicate our sustainability initiatives effectively to consumers and media through our online and physical stores, product tags/labeling, social media, advertising campaigns and events.
5. Through these actions, shift a significant percentage of our supply chain to a sustainable chain by the year 2025, addressing critical global issues such as climate change, contributing to the UN Sustainable Development Goals, and building a world that is safe for the future generations, as an acceptance of a responsibility we all share.

 

SIGNIFICANCE

• The project will be first holistic effort by the apparel industry towards gradually introducing a broader framework for establishing critical sustainability goals for the industry.
• This framework would help the industry reduce its carbon emissions, increase resource efficiency, tackle waste and water management, and create a positive social impact to achieve long-term sustainability targets.​

 

Project SURE, a move towards sustainable fashion, was launched at Lakmé Fashion Winter/Festive 2019, in Mumbai.

The launch is project SURE was supported by Lenzing EcoVero (which stands for the ecologically responsible production of viscose fibre made from the renewable & certified raw material wood) and R Elan which produces Green Gold fibre made from 100% used PET bottles, with one of the lowest carbon footprints globally.

 

CLOTHING MANUFACTURERS ASSOCIATION OF INDIA (CMAI)

• It is headquartered in Mumbai.
• The CMAI is the most representative Association of the Indian apparel industry for over four decades.
• The Association acts as a catalyst of change in the industry by interacting with the Government on matters of policies that impact the future of apparel industry.
• Representing the industry’s viewpoint in matters like Sales Tax, VAT etc. for the Domestic Sector and Exim Policy, procedures etc. for the Export Sector are important amongst such issues.
• CMAI has been authorised by the Government of India to issue Certificate of Origin (Non-Preferential) to Exporters.
• CMAI is the only Indian Association that represents the entire Indian Apparel Industry & Trade on prestigious international forums such as International Apparel Federation headquartered in Netherlands and Asian Apparel Federation headquartered in China.

 

Source: PIB

 

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